Fan Yafu / Southeast Asia marketing architect
Strategy, team training and AI workflows for brands selling in Malaysia, Indonesia, Thailand and Vietnam, from the founder of AsiaInfluencerX.
Services
For brands entering Malaysia, Indonesia, Thailand or Vietnam.
Book a call about thisIn-house training for brand and agency teams.
Book a call about thisRedesign how your team plans, makes and measures content with AI.
Book a call about thisHow engagements run
Scope and fee quoted on request
One focused session on your biggest question, with written notes and next steps.
Scope and fee quoted on request
Review of your market data, channels, team and content, ending in a prioritised plan.
Scope and fee quoted on request
Monthly reviews with your team, decisions on budget and creators, and on-call advice.
Background
Founder of AsiaInfluencerX, a Southeast Asian influencer and live-commerce agency with a network of 30,000+ verified creators across Malaysia, Indonesia, Thailand and Vietnam.
From May 2019 to April 2021 Fan wrote 网红666, a weekly column on the creator economy, for the Malaysian Chinese daily China Press. He is also the founder and chief strategist of Yafu Global and an author at 5D Library, where he has published ten bilingual monographs with DOIs.
AsiaInfluencerX was ranked No.1 TikTok Shop Partner in Malaysia in TikTok's partner rankings. See the rankings.
Published monograph · 研究专著与公开方案
Simon's Scarcity Law, Power-Law Networks and Conversion Funnels in Creator Commerce
Simon's scarcity law and a daily attention budget, preferential attachment and power-law audiences, information cascades and tipping points, the conversion funnel as an absorbing Markov chain, two-sided platforms and stacked commissions, machine-readable reputation and the merchants of the Shiji, with a four-week attention ledger and a pre-registered trial.
从西蒙的稀缺定律、优先连接与幂律、信息级联与阈值相变，到马尔可夫转化漏斗、双边市场与《货殖列传》，附四周注意力账本与预注册随机试验。
Disclosure: this site and 5D Library are run by the same group, founded by the author. 说明：本站与 5D Library 同属作者创办的集团。
The strategy call suits any size. Diagnostic sprints and retainers usually fit brands with a marketing budget for Southeast Asia and a team or agency to carry out the plan.
Execution is handled by AsiaInfluencerX or by your own team or agency. This consulting service is about strategy, team capability and workflow.
No. We commit to a clear plan, honest benchmarks and measurable milestones. Results depend on product, price, budget and execution.
Fees depend on the scope. We quote after a short call to confirm fit.
Tell us about your brand and goal. We reply to confirm fit and a time.
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